Content pools and puddles are popping up all over your company – and hiding in your CMS and cloud storage services. Bring it all together where everyone can find it and use it. Tag the heck out of it. Share wildly. Watch it fly.
Encourage everyone in your company to discover and share your content. Make sure all sales and marketing teams (and regions) are plugged in. Make it easy. Squeeze your assets. Repeat.
Help your salespeople use content to power every opportunity. Re-engage with stalled prospects. Open up new conversations. Add value to the market. All that good stuff only content can do.
Track what content your people are picking up on. See what’s being shared and where. Figure out what’s working so you can do more of it. Share best practice across the team. Celebrate success.
Guide all content creation from the centre. Avoid duplication of efforts. Be the God of Content in your own universe, with planets and meteors and stuff.